Oscar and Friends

Personal weblog of Oscar Karlsten


June 27, 2011

Word of Mouth and the Internet

A study conducted by Google and KellerFay Group to understand the impact internet has on the word of mouth effect. Top finding: Google is the #1 spark of word of mouth conversations and directly informs 146 million brand conversations a day. Download the study as PDF.

August 15, 2009


“Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.” Personal top 10 stats from the video (all statistics and sources found at the official site): By 2010 Gen Y will outnumber Baby Boomers… 96% of them have joined a social network. Social Media has overtaken porn as the #1 activity - Read More -

August 15, 2008

Searching for Bigfoot Inc, årets PR-stunt?

Ibland undrar man. Det här kan vara veckans höjdpunkt, hur sjukt det än låter. Grabbarna hos “Searching for Bigfoot Inc.” (bara namnet är sjukt) uppger sig nu ha både fysiska bevis i form av en kropp och således även DNA-bevis för att Bigfoot faktiskt existerar. Precis som ett antal dagsblaskor har snappat upp så kommer - Read More -