Oscar and Friends

Personal weblog of Oscar Karlsten


September 28, 2009

Burt’s presentation from DEMO

Last week, Burt appeared in front of the crowd at DEMO (“The Launchpad for Emerging Technology”) to pitch/launch their latest invention Rich. Rich is the world’s first campaign analytics tool, built with creative agencies in mind. Rich helps to answer critical questions (or what should be considered critical) such as “was the ad visible?”, “how - Read More -

August 27, 2009

Hans Rosling: Let my dataset change your mindset

You have to love and respect Hans Rosling, he’s enthusiasm and world hope in a Swedish doctor-package. This is his latest talk at the US State Department, making and emphasizing his point with Gapminder World, a web-service displaying time series of development statistics for all countries.

August 15, 2009


“Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.” Personal top 10 stats from the video (all statistics and sources found at the official site): By 2010 Gen Y will outnumber Baby Boomers… 96% of them have joined a social network. Social Media has overtaken porn as the #1 activity - Read More -

June 13, 2009

Yann Arthus-Bertrand’s “HOME” in numbers

I just watched the beautiful “HOME” documentary by Yann Arthus-Bertrand. It has +1M views on YouTube after about a month. I’d warmly recommend it to anyone who hasn’t seen it yet. A bit “propagandic” in an Inconvenient Truth way, but hey – it’s only the truth this time around too. Some key takeaways: 20% of - Read More -

June 3, 2009

For decisions that matter, Bing & decide

After being up a day or two, Microsoft launched their first Bing ad push a couple of hours ago. “For decisions that matter, Bing & decide” This slogan and video is part of the $100M that Microsoft reportedly are willing to spend on the Bing promotion, good or bad? I took this video from the - Read More -

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