A study conducted by Google and KellerFay Group to understand the impact internet has on the word of mouth effect. Top finding: Google is the #1 spark of word of mouth conversations and directly informs 146 million brand conversations a day.
Social Media
Social Media Strategy Lessons From Pepsi
Big Think interview with Bonin Bough; “A conversation with the Global Director of Digital and Social Media for PepsiCo”.
Martin Källström om Twingly Channels
Martin Källström, VD för Twingly presenterar Twingly Channels:
(via Nätkoll)
Kolla även in Simon Sundéns genomgång och ‘recension’.
Since you came here there have been …
Came across “Gary’s Social Media Count” today via Ronnestam. If this doesn’t have the famous “wow factor”, I’m not sure what does. All of these stats fits in quite well with the recently released “Did You Know?” from The Economist.
Unbelievable, wouldn’t you say? Kudos to Gary.
Did you know? (Version 4.0)
The Economist recently released another of their famous “Did You Know? videos. Fantastic and very interesting data as always. Some personal favorites:
- Over 1,000,000 books are published each year. A Google book search scanner can digitize 1,000 pages every hour
- There are 240,000,000 TVs in the U.S., 2,000,000 are in bathrooms (?!)
- More video was uploaded to YouTube in the last 2 months than if ABC/NBC/HBO had been airing new content 24/7/365 since 1948
- 95% of all songs downloaded last year weren’t paid for
- Wikipedia launched in 2001. It now feature over 13 million articles in 200 languages
- The average American teen send 2,272 text messages … each month
- 90% of the 200 billion emails sent every day is spam
- The computer in your cell phone today is a million times cheaper, and a thousand times more powerful, and about a hundred thousand times smaller than the one computer in MIT 45 years ago
Mashable and Silicon Valley Insider on the same topic.