This changes everything. Again.

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Thanks to Alex.

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Last Minutes with ODEN from phos pictures on Vimeo.

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(via Nätkoll)

Kolla även in Simon Sundéns genomgång och ‘recension’.

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This is very sad news for Tre Kronor (Team Sweden) as well as hockey world wide. Today at a press conference in Sweden (Swedish), Mats Sundin announced his retirement from professional hockey at the age of 38.

I would have loved to play until the age of 65, but as a hockey player you obviously retire a little earlier than that.

To me, Mats Sundin is the greatest hockey player to ever come out of Sweden, and possibly the greatest leader sport has ever seen. One can of course always discuss what impact the likes of Lidström, Forsberg, and earlier players such as Salming had on the game – but to me, Sundin is simply in a class of his own. Before every major national competition (Olympcs, World Cup, so on and so forth), there’s always a discussion regarding what stars that will play for their country; for Sundin however, the answer was always as clear as the Caribbean waters – he always played and he always led.

Here’s a video of the press conference earlier today (in Swedish):

Toronto is and will always be my second home.

Of course, with Sundin having close to God-like status over in hockey-land Canada, this story has already been picked up by local news over in Toronto. They’ve even been kind enough to do a recap video of Sundin’s legacy with the Leafs. Sundin ends his career as the longest-serving European captain in NHL history and the top scoring Swedish and Toronto Maple Leafs player in NHL history (564 goals, 785 assists and 1,349 points). A truly remarkable record.

I posted a piece on Sundin’s return to Toronto earlier this year. He came there as the enemy with his new club Vancover Canucks and was booed for about 10 minutes of the first period. Not the reception that myself, experts, or fellow players would have expected. Once the crowd had settled down though, he eventually got what he deserved. It still gives me goose bumps.

Read the full story in the continuously updated NHL.com article (other sources: TSN, CBC, Twitter).

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Unbelievable, wouldn’t you say? Kudos to Gary.

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To my knowledge, AdWell Media was founded early 2009 by TV4.se’s previous Director of Sales Erik Hamberg. They immediately closed deals with some impressive (Swedish) partners including Newsmill, Booli, AllaAnnonser, and Feber.

One small detail that seem to have been lost in the creation of the company is; a professional website. I’ve been having a draft post about this for a long time, I first named it “Here’s your new site AdWell Media!” thinking I’d be kind enough to provide them with a PSD-template of what one would expect of their site. But as time is of the essence and limited, you can outsource that. It doesn’t have to be something spectacular, just something that doesn’t look cheap, has poor quality images, and nothing but contact details. It’s almost as if it’s parked.

I’m sure you’re great at sales and very successful, but this does ooze of unprofessionalism to me.

So please AdWell Media – invest in a new website. Who knows what new partners that might give you?

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Wow, this is great news from the team behind one of my favorite websites, FootyTube. In a recent article by Steve Wilson of The Telegraph (UK), FootyTube was named one of the top 25 football sites on the web, despite still being in beta. My many congratulations for all of the hard work! It’s finally starting to pay off.

There are of course a couple of other good spots on the list. Two of my other “must read on a daily basis” tips would be Soccernet, closely followed by BBC Football. You can also read what Lee of FootyTube thoughts are on the list, and what he feel was missed.

A site I didn’t know about, which I found through Lee’s post is Footballfilter, it’s sort of a popurls-clone, a mashup but with football sources only. Being a frequent flyer of the iPhone, I have to give Footballfilter credit for the Instapaper integration (hover over an article and check the right-hand side) as well as the use of RPX (OpenID and data portability). This is the way to go and I love it!

About Footballfilter

FootballFilter is a compilation of the best Football* content available on the internet, including news, blogs, forums, pictures, videos and podcasts. All content is updated automatically so you can quickly scan all the latest stories that are appearing on the web. You can read a summary of each news item by hovering your mouse over the text. To read the full article just click on the link.

***

Oh and, here you go Lee. Let me know if you need an even ‘better’ one!

***

Closed systems are at the mercy of their creator having guessed at the optimal solution.

- Dick Costello

Before I knew about the top 25 mentioning, this post was going to be on openfooty, FootyTube’s own API (featured below) which is currently in a closed beta.

Introducing openfooty from ofproject on Vimeo.

As of now, openfooty promises to be the most advanced completely free football API available. It offers access to much of the data that powers FootyTube on a daily basis; including fixtures, league tables, team standings, player data, team news, and of course, video. From the sound of it, it sounds as if FootyTube will prevail in this space through opening up their data to developers – something I’m of course in favor of.

I hope it won’t be too long until FootyTube shows us what other fans, users, and developers have created with openfooty. Really looking forward to it!

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Last week, Burt appeared in front of the crowd at DEMO (“The Launchpad for Emerging Technology”) to pitch/launch their latest invention Rich. Rich is the world’s first campaign analytics tool, built with creative agencies in mind. Rich helps to answer critical questions (or what should be considered critical) such as “was the ad visible?”, “how long was it visible?”, and “did people notice it?”. In other words, Rich goes a few steps beyond CTR (click-through rate) and reach.

About Burt

We make software for the advertising industry. We founded Burt to give people a better understanding how the online media works, and enable more clever, entertaining and persuasive campaigns.

Video from Burt’s blog Be the Meme. Rich logo from Burtcorp.com.

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• Over 1,000,000 books are published each year. A Google book search scanner can digitize 1,000 pages every hour
• There are 240,000,000 TVs in the U.S., 2,000,000 are in bathrooms (?!)
• More video was uploaded to YouTube in the last 2 months than if ABC/NBC/HBO had been airing new content 24/7/365 since 1948
• 95% of all songs downloaded last year weren’t paid for
• Wikipedia launched in 2001. It now feature over 13 million articles in 200 languages
• The average American teen send 2,272 text messages … each month
• 90% of the 200 billion emails sent every day is spam
• The computer in your cell phone today is a million times cheaper, and a thousand times more powerful, and about a hundred thousand times smaller than the one computer in MIT 45 years ago

Mashable and Silicon Valley Insider on the same topic.

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As I’m sure you have been reading and hearing, there is more and more chatter about looking at people’s behaviors within social media, not just the tools and technology. That’s the main point of this presentation — focusing on behaviors and what people are doing.

(View more documents from Paul Isakson)

What to take away from this about the Future of Marketing:

• The future of marketing is collaborative
• The future of marketing is generous
• The future of marketing is experimental
• The future of marketing is helpful
• The future of marketing is playful
• The future of marketing is personal
• The future of marketing is honest
• The future of marketing is participatory
• .. The product is the marketing
• .. Listen, listen; Listen for rich insights related to your brand about what people really want and need

Thanks Paul.

***

This is great, and what it’s all about, sharing and caring. I went through Paul’s deck yesterday around noon and scheduled this post for today (at the time of your reading). However, yesterday evening Johan Ronnestam posted this tweet which is very much connected to the topic. The deck he has created and refers to in the tweet is the one found here. With the risk of running amok on the embedding, I’ll try to contain myself from embedding Ronnestam’s as well. But please – go through it carefully if you’re a marketing man.

For the sake of it, what to take away from this about the Future of Brand Communication:

• Everything your brand does will become transparent
• The future belong to ‘nerds’
• Learn to speak ‘link’
• Everything circles around conversation
• Media space is not for sale. You have to create it for yourselves
• Move yourself into the ‘betasociety’
• Marketing departments of the future seed tools, not campaigns
• Sharing is caring!
• Passion and innovation beats everything
• Bulls eye! (It’s not about reaching 1,000,000 to sell 100, it’s about reaching 10 people that reach 100 people that reach a 1000 that …)

Thanks to both of you for sharing!

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Spotify Mobile really hit the media (and social sphere) when the story was published. I don’t think there’s a single medium where the story haven’t been posted/dugg/liked/whatever. It spread like a bushfire in a summer breeze throughout Twitter and Digg – they really got everyone excited. Including me.

Don’t get me wrong, I’m not trying to build up some “but”-action here; I love Spotify, and I love the app. I have to say though, that what’s really interesting in all of this is to monitor search patterns on both mobile and premium. Premium being Spotify’s (paid) member service which offers no ads, higher sound quality, unlimited travel access, and exclusive access to pre-releases. So why is this interesting? For one, Premium is of course required in order for you to use Spotify Mobile. The second reason is a killer; search volume index for Spotify Premium is actually greater than the volume for Spotify Mobile:

Not only was it greater during the actual release (when the bushfire spread); it spiked higher, it lasted longer, and it has maintained on a higher level. Of course, as the disclaimer indicates “several approximations are used when computing these results”. Still a good indication of what’s happening.

Is Spotify finally making (decent) money?

(Spotify Mobile picture from Press/Images on Spotify.com)

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To start things up I’ve implemented disqus for handling comments. It’s an excellent framework that allows users to login using e.g. their Twitter or Facebook identities. As you might recall, I did some ‘ugly hacks’ to enable a Facebook Connect and Twitter Connect earlier. Disqus also has a neat feature called social media reactions which monitors conversions around your posts, so no need to use the backtype plugin or similar to bring the conversation back. I’d also like to reserve some extra kudos to the DISQUS-team, especially Giannii – they’re absolutely fantastic at getting back to you if you have a problem and seem to monitor conversations regarding disqus in every space.

I’ve also finally got around to writing somewhat decent about me and follow me pages as well as mashed up my social presence to a lifestream page by using the excellent wp-lifestream plugin. Following a tip from Andreas Karman (Swedish post), I cleaned up the archives a bit using smart archives reloaded.

And as a bonus to all iPhone users, you now have an iPhone optimized site if you visit this blog in Safari on your iPhone, compliments to wptouch. Rumours also has it that the feed wasn’t working earlier, that’s now solved.

Puh. Maybe it’s finally time to create some content? It’s just that Wordpress is to fun to mess around with.

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