I’m the best Flight Control Captain in Dublin!

Many thanks to the Greek for his continued support despite my Flight Control addiction.

The King – Whopper Freakout

Americans going mental when the Whopper is removed from the menu at a local Burger King. Via Timotuz and orginally Therése Jonsson.

Whopper vs. Big Mac? Which one is more important to its overall brand and perception?

Yann Arthus-Bertrand’s “HOME” in numbers

I just watched the beautiful “HOME” documentary by Yann Arthus-Bertrand. It has +1M views on YouTube after about a month. I’d warmly recommend it to anyone who hasn’t seen it yet. A bit “propagandic” in an Inconvenient Truth way, but hey – it’s only the truth this time around too. Some key takeaways:

• 20% of the world’s population consumes 80% of its resources
• The world spends 12 times more on military expenditures than on aid to developing countries
• 5,000 people a day die because of dirty drinking water. 1 billion people have no access to safe drinking water
• Nearly 1 billion people are going hungry
• Over 50% of grain traded around the world is used for animal feed or biofuels
• 40% of arable land has suffered long-term damage
• Every year, 13 millions hectares of forest disappear
• One mammal in 4, one bird in 8, one amphibian in 3 are threatened with extinction. Species are dying at a rhythm 1,000 times faster than the natural rate
• Three quarters of fishing grounds are exhausted, depleted or in dangerous decline
• The average temperature of the last 15 years have been the highest ever recorded
• The ice cap is 40% thinner than 40 years ago
• There may be at least 200 million climate refugees by 2050

Scary.

For decisions that matter, Bing & decide

After being up a day or two, Microsoft launched their first Bing ad push a couple of hours ago.

“For decisions that matter, Bing & decide”

This slogan and video is part of the $100M that Microsoft reportedly are willing to spend on the Bing promotion, good or bad? I took this video from the Bing YouTube channel, is it comedy (or clever) that they’re utilizing a Google-property to reach critical mass among users?

I’m still torn about the name (to put it polite), the reasoning behind the name is of course that it’s easy to “verb up“, while evangelizing the phrase “Bing me” or “Bing it” as reported by Wired. Another comment about the name that Steve Ballmer has made is “We [Microsoft] just wanted something that “unambiguously says ’search.’” — yeah, about that Steve – I’m not so sure about that one. It’s going to be really interesting to see how it performs over the next few weeks though.

One thing is certain though, Oscar Karlsten the chess player, who started playing Chess for Boden’s Chess Club in 1928 is way more popular over at Bing than on Google. Dammit!